How to efficiently gain insight into customers?
In an era of involution, consumers’ needs vary. How to better satisfy these needs? How to communicate with consumers efficiently to obtain data for better decision-making?
In an era of involution, consumers’ needs vary. How to better satisfy these needs? How to communicate with consumers efficiently to obtain data for better decision-making?
How to scientifically distribute marketing budget with fragmentation of marketing and among online and various marketing methods? How to attract consumers in channels visible to and with understandable content attractive to them?
How to find promotional strategies attractive to consumers before big sale? How to improve conversion rate via such promotional methods and boost business during such big sale?
How to improve competitiveness under fierce competition among brands of the same category, traditional brands, and new brands?
A professional survey team with hundreds of members and professional research methods empowered by technologies and certified by numerous A-list brands completes consumer insight in an efficient, fast and low-cost way.
A world-class capability helps carry out digital and online insight survey in different scenarios by incorporating dozens of innovative and professional solutions under 6 scenarios of “customer+product+scenario & before, during and after marketing” in China’s new consumption markets.
Innovative recruitment methods help establish efficient communication with consumers and have deep insight into their needs for accurate decision-making.
The three innovative survey products, namely ezTest, ezTalk and ezContent, help find out consumers’ real preferences and the reasons there behind for the right direction of product optimization and marketing strategy.
The real-time online recruitment via mainstream media at home and abroad recruits consumers from China 1/2/3/4/5 tier cities and international markets, and completes consumer insight with target population in an accurate and fast way.
18 authenticity technologies including anti-cheating multiple early-warning mechanism, automatic anti-repeating mechanism, automatic cleaning mechanism to prevent cheating in an all-round way to ensure the quality of the survey.
The given time period and budget of a renowned financial service group can only have sample collection completed in 7 cities, but the group hopes to reach wider urban markets and have a deeper understanding of the markets nationwide.
For 3 years, QuickDecision has smoothly completed dozens of reputation monitoring projects with each costing 28 days. Under the same budget, we have collected numerous samples in 80 cities, expanding the range of survey by 10 times.
We help the financial group keep abreast of the changes in the reputation of various insurances, financial services and other services, learn the reasons there behind and find out key improvement points in segments to adjust brand strategy quickly.
To keep the uniqueness and differentiation of its products, the renowned innovative beverage brand needs to shorten the time period of launching new products. Therefore, it hopes to learn about consumers’ needs and consumption scenarios via effective channels, and find new market opportunities via efficient communication with consumers.
By taking this need into consideration, QuickDecision successfully recruited 100 target consumers within 7 days via innovative recruitment methods, and carried out real-time interview with consumers via tools like ezTalk, an intelligent online FGD, to deeply understand their needs and efficiently complete the new product opportunity mining research.
The brand completed consumer insight research by spending 20% and 60% respectively of the time and the budget used for traditional FGD, and found the direction for new product development and strategies for marketing scenarios to shorten the time period for launching new products.
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