Rich assessable contents including ad contents, product marketing contents, promotional policies and so on.
Variable assessment methods such as Banner and Banner+ simulated landing page to learn about consumers’ true preferences to find out directions for the optimization of ad contents and decisions.
Platforms for advertising and sample recruitment cover various mainstream platforms rather than single ones to generate more representative results.
Various platforms/populations for advertising: platforms and populations are allocated with equal quota for more scientific and comparable data results.
A consumer-products giant intends to launch a new ice-cream product in America. Thus it needs to do research to optimize product positioning like package, color, price and size. However, the traditional questionnaire or FGD can not help clients understand consumers’ preferences well and the client is so hard to look for right positioning in terms of form, package and price of its product.
QuickDecision creates various posters and each poster contains different product elements. QD posts ads to target consumers via Instgram and Facebook, so consumers see banners under natural condition. System evaluates data of clicks and likes to analyse consumers’ behaviors.
The brand decides the winning package, size and price and completes ad content optimization.
1v100 online chatting FGD breaks space limit and helps complete consumer insight in lower cost and make timely and efficient decision.
Help find target respondents in a fast, accurate and saving manner, accurately grasp the mind of respondents, and make accurate decisions.
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