Higher Cost in Implementation
Due to geographical restriction, the traditional offline FGD can only be carried out in several cities with higher costs in implementation and time.
Due to geographical restriction, the traditional offline FGD can only be carried out in several cities with higher costs in implementation and time.
The whole process is time-consuming since respondents have to be recruited in corresponding cities and regions and all respondents have to be gathered in one place for meeting.
Record arrangement and general analysis have to be done manually without quantitative output and are time-consuming.
The real-time NLP semantic analysis technology quickly refines consumers’ original point of view and get key opinions.
Data dashboard displays real-time quantitative sorting with higher readability.
Online data reporting and analysis platform facilitate fast analysis and reporting in multiple dimensions.
Two weeks before the big promotion on June 18, a renowned A-list brand in FMCG wants to learn about the consumer purchase conversion rate of its e-commerce materials so as to optimize such materials for the big promotion and have a better ROI performance.
QuickDecision accurately found 300 consumers in 8 specific categories in a shorter time, and invited them to participate into ezTalk intelligent online FGD to comment on the e-commerce materials of the brand and other competitors within 1 hour. Then QuickDecision inquired about consumers holding different views and attitudes in real time to further understand their needs and efficiently output decision results, helping the brand find the direction of materials optimization. The brand timely designed e-commerce materials more attractive to consumers before the start of the big promotion and significantly improved the conversion rate.
In 2019, global senior management of a renowned electrical applicant brand visited China and hoped to deeply communicate with front-line sales staff from various places, so as to fully learn about current business situation and develop corresponding sales strategy. However, there are thousands of front-line sales representatives who are located in various regions of the country, so it’s hard to efficiently organize them for fast communication and feedback.
QucikDecision leveraged on ezTalk, an online FGD product, to help them carry out real-time communication with 300+ sales representatives/promoters within 1 hour, and timely output data results in both Chinese and English. With ezTalk intelligent data dashboard, senior management of the enterprise can see the output and easily extract feedback from sales persons in different regions, discuss in a real-time manner, and timely adjust and develop sales strategy.
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