Top-20 Taobao shampoo listings parsed by AI: oil-control anti-dandruff claims on 90% of items, volumizing 75%, deep-clean 70% — mapped against consumer resonance.
✦After launch: is it moving, and why?
New-Item Launch Tracking
Sales tell you the outcome, never the cause. NI Tracking instruments the whole awareness-to-repeat funnel with six modules, so every weak link shows itself.
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Why the old way fails
Beyond revenue, launches raise questions no dashboard answers: does the target even know the product, is marketing working, what blocks purchase, who is buying, how is the experience, what happens to brand equity.
The path
How the chain runs
- 01
Public-domain scanning: brand-funnel conversion tracked at 1/3/6/12 months, weak links located by stage and segment.
- 02
Frontline sales interviews: does it sell, what blocks it, which pitches work, what competitors are doing — from the people at the shelf.
- 03
Private-domain feedback plus recruited home-use tests surface product and marketing fixes from the first real users.
- 04
Campaign measurement: exposed-versus-control KPI lift, with SOA overlap and TURF pointing to a better media mix.
- 05
AI competitor research: TrendAI watches rival WeChat, RED and e-commerce presence, summarizing claims and what resonates.
Key numbers
6大模块modules from scanning to competitor watch
1/3/6/12months: the tracking cadence
TOP20best-sellers AI-parsed in the commerce module
Field cases (anonymized)
What you get
Full-funnel launch data steering media spend, sales strategy, claim communication and product fixes.
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