Rapid concept & pack tests
A detergent pack test replayed the real purchase path: 6-way simulated shelf, detail-page browsing, then head-to-head vs. competitors — three mutually confirming data points.
Large-Scale Online Focus Groups
ezTalk · 100-Person Live Sessions
Hundreds of consumers enter one observable, probeable research room — each in a private 1-on-1 with the moderator while your team watches clustered opinions form live.
100–200consumers live, 95%+ completion
6000open answers per session (200 × 30)
15minto a full AI-generated report
30W+consumers interviewed, 20+ industries
Core capabilities
What ezTalk does
- 01
1-to-hundreds, each 1-on-1
Respondents join from their phones; private 1-on-1 chats keep opinions independent while the moderator adds questions and probes the whole room in real time.
- 02
Live AI briefs and dashboards
Word clouds in 5 seconds, opinion summaries in minutes, live crosstabs in 30+ languages — hundreds of answers become readable while the session runs.
- 03
Advanced AI models, live
AI KANO, AI PSM and driver analysis run during the session. A client's words: "This used to take a month — now it's done in 30 minutes."
- 04
Signature simulation questions
13 question types plus full-commerce, Douyin and Xiaohongshu simulations with heatmaps — what people say and what they do, in one session.
- 05
Six years of category leadership
Launched 2018 as the first digital dialogue platform: 9 software copyrights, 3 invention patents, trusted by 160+ leading enterprises and Fortune 500s.
In the field (anonymized)
How teams use it
Consumer co-creation
A restaurant chain co-created anniversary campaigns with 100 consumers live, using a JTBD-inspired question flow to spark ideas.
Frontline employee listening
A household-care company connected 50+ CR employees at once, producing qualitative insight for a management reform within the hour.
FAQ
Frequently asked
How does ezTalk compare to offline focus groups?
Offline groups hold 6–8 people with shared airtime; ezTalk runs 100–200 simultaneous private 1-on-1s, so opinions stay independent. Results in ~1 hour versus ~5 days, and 100×60 minutes of content versus 120.
Can stakeholders participate live?
Yes — executives and researchers join as observers, watch live dashboards, AI word clouds and opinion clusters, add questions on the fly, and often decide before the session ends.
Want to see ezTalk run on your category?
Smart insight, faster decisions