Three storyboards scored on 9 metrics with precisely targeted late-pregnancy and 0-3 moms via Douyin and Tencent ads; conversion blockers located, slogan and frames optimized — strong market response at launch.
✦Which creative lands — and exactly how to fix it?
Rapid Content Refinement
Media-by-content combinations explode, teams deadlock, and your selling point may not be their buying point. This solution puts every asset before consumers nationwide in one hour — verdict, reasons and fixes land in the room.
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Why the old way fails
Too many combinations to test; diverse audiences to avoid offending; options that blur together under self-confirming bias; and selling points that aren't buying points.
The path
How the chain runs
- 01
A 100-person live ezTalk session: consumers nationwide review multiple creatives in one hour, with conclusions, reasons and suggestions arriving live.
- 02
Same-source recruiting straight from Douyin and RED — the audience your media plan will actually hit.
- 03
ezContent simulated observation: Douyin carts, RED feeds, e-commerce and offline shelf/POSM scenes measure stopping, holding and closing power.
- 04
Behavior-triggered probing: clickers, savers, carters and abstainers each get asked why.
- 05
Four-dimension framework: ad recognition, brand memory, message takeout, and demand intent.
Key numbers
600+projects of this type delivered
1小时to test multiple creatives with live conclusions
1周+1晚one week to recruit, one evening to results
Field cases (anonymized)
Before a provincial-TV corn TVC aired, 100 corn buyers joined a live ezTalk to confirm claims and 15s/30s scripts — on deadline, without a finished storyboard.
What you get
Ranked creatives plus consumer-grounded fix directions — with team consensus reached in the room.
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