300 staff across levels joined one live session; within an hour the traffic-and-conversion decline was located — along with the perception gap between leadership and the floor.
✦How does leadership truly hear the nationwide frontline?
Employee Listening
Store visits are costly, cascaded reports distort, and nobody speaks freely in a room with the boss. This solution puts leadership in live conversation with hundreds of employees at once — each speaking safely in a private 1-on-1.
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Why the old way fails
Visits and offline groups are slow, expensive and narrow; employees clam up face-to-face and follow the loudest voice. Cascaded reporting is late and lossy — an information cocoon forms around leadership.
The path
How the chain runs
- 01
A 100-person live ezTalk: leadership connects to staff nationwide at once, with moderated questions and a real-time dashboard on the big screen.
- 02
Each employee talks 1-on-1 with the moderator — opinions stay independent, and the chat-style format makes honesty comfortable.
- 03
13 question types capture attitude and behavior: closed questions, image heatmaps, and simulated commerce/Douyin/RED shopping tasks.
- 04
NLP and AI analyze live: word clouds in 5 seconds, opinion summaries in minutes, 30+ languages, instant topline drill-downs.
- 05
Two use families: organizational effectiveness (process, careers, incentives) and frontline sales listening (shopper profiles, pack feedback, shelf suggestions).
Key numbers
5天→1小时results: traditional 5 days vs ezTalk 1 hour
100×60minof content per session (vs 120 min offline)
最快7天end-to-end (traditional ~20 days)
30W+interviewed to date, 20+ industries
Field cases (anonymized)
One week of prep put 300+ promoters from 30+ cities online simultaneously — terminal feedback landed live and countermeasures followed immediately.
What you get
Live quantitative dashboards plus NLP-summarized qualitative insight — debated by leadership in the room and turned into next steps immediately.
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