The engine behind 100k-voice VOC
In a home-appliance VOC project, ezData cleaned 100k social posts to 50k quality texts and powered the 4-level coding frame and segment crosstabs.
Research Data Analytics
ezData · Research Data Hub
Processing, analysis and reporting on one platform: business users build professional crosstabs by drag-and-drop, and "ask the data" gets explainable answers on the spot.
TB级storage with second-level queries
30+chart types
4+advanced models: PSM, KANO, MaxDiff, TURF
Core capabilities
What ezData does
- 01
Multi-source ingestion
Native survey data plus Excel/SPSS/TSV/CSV imports; merge datasets with coding checks, speed up multi-wave preparation and build reusable norm libraries.
- 02
Drag-and-drop crosstabs
Multi-dimension crosstabs generated in batches, with significance testing, looping, full-table batching and automatic NET/Mean for rating scales.
- 03
AI data Q&A
Ask "what do high-potential buyers care about most?" and AI computes the answer with proper statistics, explained with charts — no SPSS skills required.
- 04
Deep-dive visualization
30+ chart types, global and per-chart filters, and Euler-map drill-downs reveal what hides in the details.
In the field (anonymized)
How teams use it
Trackers and norm comparison
Multi-wave trackers merge consistently and benchmark against norms, so every wave reads against a reliable baseline.
FAQ
Frequently asked
Can ezData replace SPSS?
For market-research workflows, yes: crosstabs, significance tests and PSM/KANO/MaxDiff/TURF/RWA are all online with visual operation, while SPSS/Excel import-export keeps you compatible with existing pipelines.
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Smart insight, faster decisions