Brand perception studies
In a body-wash study, AI probing surfaced niche-brand motivations, specific variant mentions and perception angles outside the brand's own framing.
AI Qualitative Interviews
ezChat · AI Depth Interviews
A one-stop AI interviewer: state your objective to auto-generate the guide, share one link for round-the-clock interviews, and get AI summaries instantly. Depth interviews, finally scalable.
3steps: objective → link → report
24halways-on interviewing
2–3次automatic AI follow-up probes
Core capabilities
What ezChat does
- 01
Auto-generated guides
Enter objective, sample size and audience; AI builds a structured guide with customizable "when they mention X, probe Y" rules.
- 02
An interviewer that probes
When an answer misses the point, the AI probes a second and third time until the "why" surfaces — something forms can never do.
- 03
Multimodal and multilingual
Text, voice and image inputs across languages — one workflow for domestic and overseas studies.
- 04
Instant structured synthesis
Per-respondent and project-level summaries generate automatically, with every summarized point clickable back to the original verbatim.
In the field (anonymized)
How teams use it
15-country frontline channel
A global device brand collects daily text/voice/photo feedback from promoters in 15 countries, AI-transcribed into a standing frontline intelligence feed.
FAQ
Frequently asked
Can AI interviews match human moderators?
AI interviews win on scale and consistency: hundreds of parallel conversations, every guide executed faithfully with automatic probing, and transcripts structured instantly. For highly exploratory work, combine with human-led sessions.
What about cost versus traditional IDIs?
No facilities, moderators or scheduling — one link collects around the clock at a fraction of traditional IDI cost, with turnaround in days, not weeks.
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