Concept & ad testing
Watch the instant, unguarded reaction to concepts and creative — surfacing responses that polite verbal feedback hides.
Video AI Interviews
ezSee · Video AI Qualitative
Consumers buy feelings, not just features — and feelings resist words. ezSee puts you face-to-face with hundreds of users at once: scaled, immersive video insight.
100+simultaneous async video interviews
5emotion dimensions quantified
24halways-on AI video interviewer
Core capabilities
What ezSee does
- 01
Smart design
State your objective; AI generates a rigorous, structured video discussion guide.
- 02
Immersive execution
The AI interviewer speaks with hundreds of users independently, capturing real expressions, gestures and surroundings while dynamically probing the why.
- 03
Emotion quantification
Auto-transcription with key-moment tagging; vague "vibes" become five measurable dimensions: excited, confused, neutral, dissatisfied, disengaged.
- 04
Content × emotion reporting
One click yields a report that fuses what users said with how they truly felt.
In the field (anonymized)
How teams use it
Product experience research
Users narrate while they use the product; AI captures behavior, words and emotion in the authentic home environment.
FAQ
Frequently asked
How is ezSee different from video calls plus AI notes?
Video calls still need a human moderator per session, and AI notes only capture words. ezSee interviews hundreds asynchronously and quantifies expression and emotion — a different order of scale and depth.
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Smart insight, faster decisions